讲座题目：网红市场的网络视角研究
主讲嘉宾：陈彦琳（中南财经政法大学 副教授）
学科方向：微观经济理论
讲座时间：2025年11月4日（周二）上午10：00
讲座地点：永利3044noc402室
摘要：
This paper develops a model to examine the formation of influencer networks in user-generated content markets. Unlike previous research, we find that every strict equilibrium network exhibits a nested, upward-linking structure where multiple levels of influencers can coexist. Moreover, across a broad range of parameters, all payoff dominant strict equilibria conform to the law of the vital few: regardless of the population size, a small but significant group of players provides all content. We also establish a link between efficiency and equilibrium, and shows that all efficient strategy profiles are strict equilibria of an auxiliary game with larger benefit parameters. For sufficiently large populations, a single nested upward-linking network connecting all players can emerge, despite potentially polarized tastes over content categories.
嘉宾介绍：
陈彦琳，中南财经政法大学文澜公司副教授。研究领域为微观经济理论、产业组织理论、实验经济学等，主要研究方向包括机制设计、信息设计、市场设计、知情委托人、逆向选择、网络经济、数字经济等。在 the Econmic Journal、Games and Economic Behavior等国际顶尖期刊发表论文，主持国家自然科学基金青年项目。
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